Google "New Baby"

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Remember “Parisian Love”? The quietly elegant Google demo that served as a welcome respite from all the loud, over-the-top productions during the Super Bowl? Google returns with two more online executions, this time from Johannes Leonardo, with an identical no-frills approach that invites viewers to “Search On.” The “Parisian” spot ended with a search for baby cribs and the delightful squeal of an infant. The new ones explore the quirks of family dynamics. “New Baby” begins with the search “Wife is pregnant” and takes viewers through a first-time dad’s experience.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in