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Google’s grand vision of bringing Web-like automation and efficiency to all media is on hold.
The search company said it would shut down Google Print Ads, its fledgling program build around selling newspaper advertising.
In an entry posted Tuesday on the corporate blog google-tmads.blogspot.com, Spencer Spinnell, director of Google Print Ads, said the company would stop selling print ads on Feb. 28, and that all previously purchased campaigns would cease by the end of March.
Spinnell acknowledged that the product simply did not deliver the kind of results Google was hoping for.
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