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NEW YORK Google is making another foray into brand advertising with the introduction of “Gadget Ads,” rich media units designed to appeal to large marketers.
With Google Gadget Ads, advertisers can create standard-size Internet display ads that include video clips, games, maps and real-time news feeds, among other features. The ads require user initiation to begin animation. The placements will be sold through Google’s auction service on either a cost-per-click or cost-per-thousand basis.
The move is the latest by Google designed to appeal to brand advertisers and their agencies.
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