Google Gives Developers Click-to-Call Ad Option

The Google vs. Apple battle for mobile dominance is being waged on many fronts, with each providing ways for developers to monetize their applications.
 
Now, Google is adding a new option for developers: click-to-call ads that appear within apps running on smartphones. Google said the placements would run on both Android-powered handsets and iPhones — if Apple doesn’t block them, as it recently hinted in a terms-of-services change. Google and Apple are vying for the attention of developers by offering not only platforms for reaching large numbers of mobile phone users, but also options for making money — including through advertising.
 
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