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NEW YORK Google reached an agreement with private equity firm Hellman & Friedman to buy DoubleClick for $3.1 billion in cash, the largest acquisition yet made by the Internet giant.
The addition of DoubleClick, which provides the technology to place ads on Web sites, could help Google control even more of the Internet advertising market, particularly in attracting brand ad dollars. DoubleClick has already announced plans to create an online advertising exchange that would let marketers bid for ad space on Web sites.
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