Google Boasts Strong Q4 | Adweek Google Boasts Strong Q4 | Adweek
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Google Boasts Strong Q4

However, cost-per-click slippage continues

Photo: Getty Images

It's tough to quibble with 22 percent year-on-year growth, which resulted in a $15.7 billion quarter for Google. Not to mention that Google-owned sites enjoyed a similar 22 percent year-over-year spike, hitting $10.6 billion (67 percent of the company's total revenue).

But if you want to find something to worry about in today's Q4 earning announcement from Google, the search giant's average cost-per-click did slip 11 percent in Q4 versus the same period last year, and dipped 2 percent versus Q3. That's likely due in part to the big shift to mobile that's changing the way people access the Internet, as well as the company's push into different geographies.

"The fundamental trends are happening across the Web," said Patrick Pichette, Google's CFO.

Otherwise, Google year looks pretty stellar, even if it didn't quite match Wall Street's predictions. Particularly worth noting was a 99 percent jump in revenue for Google's "Other" segment, which includes emerging divisions like Google Play and hardware like Google Chromecast,  landing at $1.7 billion, or 10 percent of total revenue.

Google declined to provided specifics on YouTube's growth, though it did tout its growing place among brands. "Performance is mainstay of our core business," said Nikesh Arora, svp, chief business officer. "But we are becoming central to the biggest brand campaigns in the world."

Lastly, if you're wondering why Google unloaded Motorola Mobility: The unit lost $384 million in Q4. 

 

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