Google to Bid for Wireless Spectrum

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK In a long-anticipated move, Google said Friday that it would participate in the FCC’s January auction to acquire wireless spectrum in the 700 MHz band.

The piece of spectrum that Google will bid on is called the C-Block and it is expected to sell for $4.6 billion. The deadline to apply for the auction, which begins Jan. 24, is Monday. Google is expected to square off against AT&T and Verizon Wireless in the auction.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in