Google Benefits Most From Healthcare Issue Ads

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For an industry suffering from recession-related aches and pains, a burst of healthcare-related spending could serve as the equivalent of a timely cortisone injection.

That’s been the case for TV airtime, but thus far, the online advertising business is receiving just an IV-drip’s worth of relief.

Indeed, as the debate over healthcare reform boils up in town hall meetings and legislators’ offices, some ad dollars have begun to trickle online from various concerned constituencies—insurance organizations, advocacy groups and medical associations—but for the most part it’s been quiet, according to industry sellers.

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