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SAN FRANCISCO Google said it has acquired a new online advertising technology firm that will strengthen its content-targeted advertising ability.
Continuing its efforts to push advertising beyond just search engine paid placement and onto actual Web pages, the Mountain View, Calif.-based Google has acquired a potential competitor, Applied Semantics of Santa Monica, Calif. Terms of the deal were undisclosed.
Applied Semantics was working in a similar space to Google’s own relatively new content-targeted advertising program and had pilot ad projects under way with Web publishers including the New York Post, USA Today and the San Francisco Chronicle.
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