Goodby, Sprint Dress Up Apple's iPad

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When Goodby, Silverstein & Partners saw that Apple had sold 150,000 iPads before the device even went on sale, they saw an immediate and time-sensitive opportunity for its Sprint client.

“What we saw was an opportunity to tie a killer device to a pretty problematic network,” said Christian Haas, creative director and associate partner at the San Francisco-based Omnicom agency.

The device is Sprint’s Overdrive 3G/4G Mobile Hotspot, and the product the agency created to promote it is the 4G Case by Sprint, a custom-designed sleeve developed for the hot Apple product and other WiFi-enabled devices like Barnes & Noble’s Nook.

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