Goodby Silverstein Wins Princess Cruises

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Goodby Silverstein & Partners is back in the cruise business. The Omnicom shop, which previously worked on Norwegian Cruise Line, Royal Viking and Crystal Cruises, has landed Princess Cruises, after a review. There was no incumbent; the company has been producing its marketing communications in-house.

In 2012, Princess spent $476,431 on measured media, according to Nielsen. That amount does not include digital spending.

The move follows Princess’ hire, in June, of Gordon Ho as svp of marketing.

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