Goodby, Silverstein & Partners is making layoffs as the San Francisco agency aims to simplify its operational structure.
The agency is folding project management back into account management and scaling back the size of its in-house production capabilities. An exact number of staffers who are being let go could not immediately be determined, and the agency declined to comment.
It's the second round of publicly disclosed layoffs this year for GSP. In May the agency confirmed it made cuts following its exit in March from the General Motors Chevrolet joint venture with McCann known as Commonwealth.
In an internal note, agency co-chair Jeff Goodby said about the current downsizing:
"As many of you know, the nature of our business is changing quickly. Client relationships are splintering from large accounts into many smaller ones. Functions that were not only appropriate but also crucial a few years ago are now shrinking and even disappearing.
"To that end, we are making some changes in our agency this week.
"The changes are motivated by shifts in our financial position, sure. But they are also the result of a careful study of how our time is spent and what part of that time our clients most value.
"In some ways, this is a course correction so that we all hew more closely to our mission: making stuff people care about. Our goal is to have everyone touching great work, facilitating great work and selling great work."
Discussing the change in in-house production resources, Goodby said:
"That will mean going outside for some of the things that we have gotten used to doing internally. Outside eyes for film, digital design, editing, music and production will help keep our work fresh.
"That doesn’t mean we won’t still make things like Christmas videos, the AV Club, meeting films and other unexpected things. We will not change things that are dear to the unique and stupid culture of this place."