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Goodby, Silverstein & Partners is opening an office in New York, its second outside of the Omnicom agency’s San Francisco headquarters. In 2010, 30-year-old GSP set up an outpost in Detroit to work on General Motors’ Chevrolet account.
Two S.F. execs have been tapped to run the agency: Christian Haas becomes partner and ecd and Nancy Reyes is associate partner and managing director. It’s expected the office will initially work with current clients like Comcast, Google and YouTube.
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