In the wake of losing flagship clients like Sprint late last year, Goodby, Silverstein & Partners laid off at least 100 people in its San Francisco agency or around 14 percent of its staff of more than 700 people, sources estimated.
There were more than 100 staffers working on Sprint alone, according to the sources, underscoring just how big the account was for Goodby. Staff cuts were made across the board, though.
In December, GSP was surprised to learn that Sprint, a client of four years, was cutting its GSP ties to move to a new Publicis Groupe-dedicated agency led by Digitas. Just a month earlier, the agency confirmed it had resigned the remaining Hewlett-Packard business it still handled, another high-profile account GSP worked with for 16 years.
GSP co-chair Jeff Goodby declined to comment on the number of layoffs but responded with this explanation of what he described as “resizing” of the agency after recent account losses: “We at Goodby, Silverstein & Partners have begun adjusting the size of our staff in the wake of losing Sprint and parting ways with Hewlett-Packard." He wrote this in an email to Adweek and other news outlets. He noted, "We don't divulge the number of people or the percentage of our staff affected, but it's commensurate with the numbers you'd have for accounts this size."