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Omnicom’s Goodby, Silverstein & Partners in San Francisco has hired Gareth Kay, formerly head of planning at Boston independent Modernista!, as its new director of digital strategy. “I’m extremely excited to have Gareth join our agency. He is not only one of the most talented strategists and planners I know but also someone who fits perfectly into our culture here at Goodby, Silverstein & Partners. His knowledge and passion will definitely be a huge asset for us,” said chief digital officer Mike Geiger.
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