Goodby Silverstein & Partners will pay tuition for two African-American students to attend 40-to-45-week creative programs at top digital school Hyper Island, the agency’s creative brass announced Wednesday evening.
Jeff Goodby, co-chairman at the agency, unveiled the scholarship during a One Show panel focused on the lack of diversity in the advertising industry, subtly titled “Where are all the black people?”
High school and college students can apply until June 6 for the scholarship, which can be used to attend either the interactive art director or motion graphics program. The fee for the program, covered by GS&P, is E 12,900—or a little more than $18,000 at current exchange rates. Winners will be responsible for travel costs to Sweden, where the school is headquartered, and their own expenses while there.
Hyper Island’s CEO Johanna Frelin said the partnership with GS&P is the first in a series of fellowships the school is planning.