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While mobile marketing is growing briskly, the pattern of consumers’ engagement with it remains uneven from one demographic cohort to another. A BIGresearch study examines the current composition of mobile marketing’s audience. And, even as such marketing expands, the research detects continued and growing consumer distaste for many forms of it.
In a reprise of the male skew of the Internet’s earlier years, the audience for mobile marketing has more men than women at this stage.
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