Good Earth Coffee Brews Pledge to Save Planet

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At a time when Procter & Gamble and Kraft are fighting over plastic coffee container patents, Good Earth is trying to convince consumers to help save the earth by creating less waste.

To promote its new Sienna, Mystic and Sedona blends, the organic coffee company debuted its “Brew-at-home” pledge today (Sept. 23). For every visitor to Goodearthcoffee.com that pledges to drink more coffee at home, Good Earth will donate $1 to The Trust for Public Land, a nonprofit environmental group.

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