Rascal Flatts, Good Charlotte (pictured) and Sum 41 have created new dishes for Denny's Rockstar Menu. The new menu options, available starting June 23, target young diners that visit the restaurant chain late at night. They are part of the Denny's Allnighter program, presented by Dr Pepper, which runs from 10 p.m. to 5 a.m.
The dishes include the Band of Burritos, a pair of burritos created by the twins Joel and Benji Madden, founders of Good Charlotte. Rascal Flatts cooked up the Unstoppable Breakfast. It's a biscuit topped with country-fried steak, country gravy, eggs, American cheese and three strips of bacon.
This is the third Rockstar Menu to be released since Denny's started the program last spring. Previous menus have included The Hooburrito (Hoobastank), Plain White Shake (Plain White Ts) and Taking Back Bacon Burger Fries (Taking Back Sunday).
"The Allnighter program is a commitment to our late-night customers that Denny's will always be a comfortable place they can go for high-quality, affordable food," Mark Chmiel, Denny's chief marketing and innovation officer, said in a statement.
The Allnighter program also includes an Adopt-A-Band initiative, which offers free meals to emerging artists and offers a venue for bands to meet with fans after concerts. Katy Perry and Saving Abel are among the acts that have taken part in this promotion previously.
Denny's spent $59 million on advertising in 2008, per Nielsen. It has spent $30 million between January and April of this year.
"Denny's has a heritage for serving late-night meals to bands and music fans dating back to the 1950s," said Chmiel. "The Rockstar menu is a great way to celebrate that history."
Nielsen Business Media