Golf's Final Major of the Year Goes Digital

PGA Championship will offer bevy of new digital, social content

Golf is not an easy sport to cover, which is why the PGA Championship just got a digital overhaul.

This week at the PGA, golf's final major of the year, 156 players will descend onto The Ocean Course at Kiawah Island for hundreds of hours of collective play. The reality, however, is that only a fraction of the total action will find its way onto your television screen via traditional coverage. Add to that the fact that the first two rounds will air right in the middle of a typical work day, and you have a prime opportunity to supplement traditional broadcast coverage with some fresh material for the digital crowd.

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