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Gold’s Gym International has moved its account to Dentsu’s Colby & Partners after a review, five months after awarding it to Henderson Advertising in Greenville, S.C. Colby in Santa Monica, Calif., was a finalist in that review. This latest contest also involved McCarthy Mambro Bertino in Marina del Rey, Calif. The Venice, Calif., chain spent $1 million on ads last year but is now asking individual gym owners to kick in more to the national fund.
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