BOSTON McKinney said it has added creative duties on Gold's Gym following a review.
McKinney, located in Durham, N.C., in June declared its independenc from Paris-based holding company Havas. This represents its first new-business score of note as an independent.
The win is important because of the high-profile nature of the iconic brand, said Brad Brinegar, agency CEO and chairman.
Other agencies that pursued Gold's Gym were Publicis Groupe's Publicis & Hal Riney in San Francisco and Omnicom Group's Zimmerman in Fort Lauderdale, Fla.
Hasan + Co. in Raleigh, N.C., managed the review process.
The winning agency succeeds independent Riester in Phoenix, which handled Gold's for about three years.
Sources estimated billings on the account in the $15 million range. Major ad spending on Gold's totaled nearly $4 million last year and $2 million through May 2008, according to Nielsen Monitor-Plus.
Media duties handled by independent Camelot Communications in Dallas were not in play.
Gold's, a division of TRT Holdings, operates more than 620 gyms in 30 countries, including 520 in the U.S. The company is based in Dallas.