Gold'n Plump

It’s a sign of the troubled times that a commercial for “locally raised” Gold’n Plump Chicken (via GdB of Minneapolis) includes a slap at the fat cats who wear pinstriped suits. Nothing like a dash of populism to spice up a sales pitch for poultry! (Of course, the historically minded among you will recall it was Herbert Hoover’s 1928 campaign, not the New Deal, that promised “a chicken in every pot.”) The format of the spot, in which people use a hay bale as a soapbox from which to declare why they like Gold’n Plump, creates a context in which it seems natural to find a man saying, “I like that I’m supporting people who wear overalls, not pinstripes.”