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Cracker Jack—a popular ballgame nibble mythologized alongside peanuts in the iconic baseball anthem—may soon need a few home runs to maintain its position as a preferred stadium snack. Fisher Nuts is looking at a kernel of a lead, thanks to a new sweepstakes and integrated campaign starting this afternoon at the Chicago Cubs vs. Chicago White Sox spring training game in Arizona.
Howard Brandeisky of Fisher Nuts' parent company, John B. Sanfilippo & Son, told Adweek while his company is "nuts about nuts" and "nuts about baseball," he sees no need for crunchy combat.
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