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CHICAGO Cramer-Krasselt has added media planning and buying duties to its creative work for General Nutrition Centers, the agency said.
The Milwaukee office of the Chicago-based independent picked up the estimated $25 million creative account last November. Media was previously with the independent Media Partnership in New York. C-K Media, the agency’s media unit, will handle GNC’s planning and buying. The shift was made without a review.
“We’ve been impressed with Cramer-Krasselt’s creativity and vision for the GNC brand,” said Lou Mancini, GNC president and CEO, in a statement.
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