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General Motors' global review of its Chevrolet creative business has been under way for a month now, acccording to a company representative today.
The rep added that GM expects to complete the review, which surfaced only Thursday, by year's end. Omnicom Group, Interpublic Group, Publicis Groupe, and Cheil Worldwide are putting forth proposals to handle the creative business.
Agencies from some of those holding companies already work on the brand, and therefore have a fair amount of skin in the game.
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