GM 'Trust' Drives Positive Response

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Using its chairman as a spokesperson worked for General Motors once, so the automaker picked a shrewd time to do it again. By featuring Ed Whitacre in a post-government bailout ad, GM received positive feedback from consumers, according to YouGov’s BrandIndex report.

The Brandweek Buzz Report by YouGov is a weekly consumer perception report that analyzes the most talked about brands based on buzz: The scores are based on weighing positive and negative perceptions of a brand.

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