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NEW YORK General Motors has placed its $700 million pan-European media business into review, according to sources.
Aegis Media won the account after a review in 2006, beating the incumbents, Initiative and Universal McCann, both units of Interpublic Group.
Aegis took over effective January ’07 with a three-year contract that expires at the end of this year, per sources. London-based Aegis, parent of media shops Carat and Vizeum, is expected to defend. Company officials could not be reached for comment.
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