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NEW YORK General Motors has restructured its marketing operations, breaking its eight brands into four separate channels and hiring former Nissan marketer Mark McNabb.
The move comes as the company has struggled with diminishing returns from several underperforming brands. GM’s sales dipped almost 11 percent in the first quarter, per AutoData, Woodcliff Lake, N.J. The restructuring is seen as an attempt to right the ship.
The four new channels will include Chevrolet, headed by Chevrolet’s general manager Ed Peper; Premium — comprising of Cadillac, Hummer and Saab — will be headed by McNabb, who was most recently corporate vp for Infinity and svp, marketing at Nissan; Buick-Pontiac-GMC, headed by Susan Docherty, who served as general manager of GM’s Western region since 2006 and worked in the Cadillac division; and Saturn, headed by Jill Lajdziak, who is Saturn’s general manger.
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