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General Motors has signaled that it will not radically cut back on its advertising budget because it is in bankruptcy.
In a development reported Monday by The Wall Street Journal, GM said it will continue to budget between $40 million and $50 million per month for advertising as it works its way out of bankruptcy. The article by Suzanne Vranica notes that while this is a considerable drop from GM’s free-spending past, it’s about as much as it had been spending in the months before its June 1 bankruptcy filing.
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