GM Heralds Impending Rebirth in Brand Push

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

On the heels of its bankruptcy filing, General Motors this week is breaking a corporate image campaign that paints a picture of a humbled company and attempts to reassure the public that GM is committed to its impending reinvention.
 
A 60-second commercial from IPG’s Deutsch/LA launched this morning on a site dedicated to educating the public about the changes the company is going through. The spot attempts to reassure viewers that “we aren’t witnessing the end of the American car.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in