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General Motors has confirmed that it is shifting lead creative duties on its Chevrolet brand to Goodby, Silverstein & Partners, as Adweek first reported on Wednesday.
But in a twist on what sources had previously indicated, GM said that the agency would handle “all advertising work” on Chevy, including retail and sponsorship ads. Sources had expected GM to rehire Campbell-Ewald for those tasks.
To manage the account, Goodby for the first time in its 27 years of existence will open an office outside of San Francisco.
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