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BOSTON Global retailer Carrefour has hired Publicis Groupe without a review to handle its corporate and commercial advertising, the holding company confirmed.
The business spans numerous international markets and Paris-based Publicis plans to form “an ad-hoc agency that will be totally dedicated to this account,” a representative for the holding company said.
Spending was not disclosed, but sources pegged the account’s size at approximately $1 billion in terms of annual global media expenditures. Most recently, various agencies handled the far-reaching assignment, including units of Havas’ Euro RSCG network.
The shift constitutes a return of the business to Publicis, which handled Carrefour several years ago and created a campaign tagged, “Avec Carrefour Je positive” — which became well known and remains widely in use.
Carrefour
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