What do you buy the sophisticated urban child who has everything? How about Baby Boot Camp classes? Manicures? Mandarin lessons?
Responding to an apparent gap in the market for exclusive, custom-tailored kid-friendly experiences (and at a discount!), Gilt City today launches Kids + Family, a new deals vertical aimed at the offspring of its affluent urbanite subscribers.
“Having kids doesn’t mean you give up loving your city,” Gilt Groupe founder and New York mom Alexandra Wilkis Wilson told Adweek.
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