Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Gillette takes Derek Jeter, Tiger Woods and Roger Federer back to 1977 in this new ad promoting a 500 per day razor giveaway at Gillette.com/walk. The spot, which debuts today at Yankee Stadium, re-creates John Travolta’s signature Saturday Night Fever walk set to the Bee Gees’ “Stayin’ Alive.” Here, however, it’s Yankees’ captain Jeter that struts his stuff and turns heads in a black leather jacket and wide-collared burgundy shirt unbuttoned to show off his gold chain.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in