Gillette Cuts to 3 in Creative Review [Updated]

W+K, Publicis out

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Gillette is down to three contenders in its North American advertising review after cutting Wieden + Kennedy and Publicis from the process. Still under consideration to lead creative are Saatchi & Saatchi and Grey, both longtime agency partners with Gillette corporate parent Procter & Gamble, and incumbent BBDO, which has been on the marketer’s roster since 2005.

W+K is also a relative newcomer to P&G, after being hired in 2005 to work on Eukanuba and Old Spice.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in