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A bastion of fashion since 1860, Bloomingdale’s might not be the first place that comes to mind for a high-tech shopping experience. But that’s likely to change with the department store’s introduction of its Me-Ality digital sizing booths, which the store hopes will ameliorate the patience-trying experience of finding the right size jeans.
A female shopper need only step into the booth for 10 seconds while a scanning wand makes two rotations around her body, records 200,000 measurements, then prints out a list of brands and sizes that will fit perfectly, at least according to Me-Ality’s proprietary software.
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