Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
CANNES, France—Serviceplan in Munich, Germany, walked off with its second straight Design Lions Grand Prix here tonight, winning this time for embedding a store's sustainability report on a single shopping receipt.
Users could scan the receipt using an app on their smartphones to get all kinds of information on Auchan's sustainable practices. And of course, the process itself is sustainable. Serviceplan says it saved 99 percent of the paper that would have gone to printing paper reports.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in