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Last summer at the Cannes Lions, PHD U.S. CEO Andrew McLean was talking with Tom Reichert, department head of the University of Georgia’s advertising and public relations program, about the difficulty of recruiting talent.
The two men hatched a plan to fix that. PHD selected five seniors at Georgia’s Grady College of Journalism and Mass Communication to participate in a “creative collective” in which the students undertake media research projects assigned by PHD. In May, the students—aka “The Grady Bunch”—will travel to New York and present their findings to PHD staffers.
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