Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
A ghastly economic climate is likely to stall TV advertising sales growth in 2009, but at least one category is expected to provide some small relief next year.
Packaged food purveyors are expected to up their overall ad spend, as consumers curtail their restaurant patronage. According to TNS data, the packaged foods category increased its measured media spend by 6 percent between January and September 2008, with Kraft Foods representing the biggest spender of the bunch.
More
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in