General Mills, Univision Renew 'Rica' Pact

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In an attempt to extend its Hispanic marketing platform Que Rica Vida (What a Good Life), General Mills announced Tuesday the renewal and expansion of its existing partnership with Univision Communications.
 
Univision will help promote Que Rica Vida’s new online and mobile elements as well as on-air sponsored vignettes and special cooking presentations.
 
General Mills will expand its Cocina Hispana, the Hispanic section of Betty Crocker Kitchens, with two new chefs. Chef Doreen Colondres and Cristina Martin del Campo will join existing executive chef Adriana Amione in creating new Hispanic recipes using General Mills products.



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