General Mills Sponsors Oxygen Dance-Competition Series

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Setting the stage for the return of its signature dance-competition series Dance Your Ass Off, Oxygen is prepping a second five-city tour designed to pump up deliveries while slimming down viewers. And this time around, the network has landed a sponsor.

Oxygen on Tuesday announced it has signed on the General Mills yogurt imprint Yoplait as the sponsor of a five-city tour in support of season two of Dance Your Ass Off. Kicking off June 6 in St.

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