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Dating back to the notion of “car as mistress,” there has long been an element of gender in the way consumers react to vehicles. It lives on now in the varying appeal new automotive technologies have for men and women.
In a Harris Interactive survey, men were more apt than women to express interest in Bluetooth connectivity (48 percent vs. 37 percent), voice-activated controls and features (41 percent vs. 32 percent) and digital surround audio (44 percent vs.
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