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Horizon Media has engineered a multiplatform buy that will send Geico’s mascot to some wild places.
Per terms of a deal with National Geographic Channel, the insurance company will serve as the presenting title sponsor of Dangerous Encounters With Brady Barr and Wild. The Geico buy includes a series of four 30-second vignettes, as well as branded content across NGC’s digital platforms and a customized insert in the March issue of National Geographic magazine.
The on-air “Unlike Humans” vignettes will run across NGC’s schedule throughout 2009.
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