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NEW YORK Geico draws inspiration from YouTube in its latest campaign that pairs viral video stars with its popular ad icons like the Gecko.
In the first clip of a new online effort from The Martin Agency, the Gecko dances quietly on a computer monitor in the background while the “Numa Numa” guy, who amassed 27 million YouTube views with a recording of himself dancing and singing in front of the camera, sings the track backing Geico’s “Kash” ads, “Somebody’s Watching Me.”
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