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General Electric launched a print advertisement this week, along with new Web video installments, focusing on its message of innovation and how environmental solutions will be part of the company’s growth.
The print portion, created by GE’s ad agency, BBDO, New York, will run in the top 25 U.S. media markets, and in such publications as The Wall Street Journal, Baltimore Sun, Chicago Tribune, Detroit News & Free Press, St. Louis Post Dispatch, Washington Post, amNewYork, Arizona Republic, San Jose Mercury News and Dallas Morning News.
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