Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Today, General Electric became the latest company outside the ad agency world to name a chief creative officer, promoting top marketer Andy Goldberg to the position.
Goldberg will report directly to CMO Linda Boff, who was promoted in September and spoke to Adweek in October about storytelling in the digital age. Goldberg's responsibilities will include managing creative and media work, promoting the GE Store, leading the company's partnership/experiential unit, Creative Lab, and reasserting its position as "the definitive digital industrial company."
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in