Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
DALLAS A Spanish-language commercial for Gatorade by Dieste Harmel & Partners pays tribute to Rolando Cantu, the first player from a Mexican university to play in the National Football League, the client said.
The spot, called “Chosen,” tells the story of Cantu’s entry into the NFL and the challenges he faced before making the roster of the Arizona Cardinals. The ad appears on the Telemundo, Telefutura, Univision, GolTV and Azteca America networks.
In the commercial, Cantu tells his story as he lines up for action on the Cardinals’ practice field.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in