Gatorade, NFL Host H.S. Football Camps | Adweek Gatorade, NFL Host H.S. Football Camps | Adweek
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Gatorade, NFL Host H.S. Football Camps

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DALLAS To help prepare high school teams for the upcoming football season, the New Orleans Saints are partnering with Gatorade for the National Football League-Gatorade-High School Coach Training Camp program.

Held this week at the Saints' training facility in Metairie, La., more than 200 Louisiana high school football coaches met with the team's head coach Jim Haslett, along with his staff and players, to learn about proper training techniques, conditioning and nutrition.

"Working with the Saints to provide performance and safety tips for high school coaches speaks to the origins of Gatorade, which was created by scientists to help football players stay hydrated and perform at their best," said Tom Fox, senior vice president of sports marketing for Gatorade.

With a goal of reaching 2,000 high school football coaches and 200,000 high school players, the NFL-Gatorade partnership includes seven additional training camps involving the Atlanta Falcons, Denver Broncos, Indianapolis Colts, Houston Texans, Cleveland Browns, San Francisco 49ers and the New York Jets. Gatorade said the camps are expected to run throughout August.

Gatorade is a product of PepsiCo Beverages and Foods, a division of Purchase, N.Y.-based PepsiCo.