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Gatorade today became the latest company to end its sponsorship deal with troubled golf icon Tiger Woods.
Gatorade, a unit of PepsiCo, had already pulled its Tiger Woods-branded sports drink in November, and at the time said it had made the decision to do so before the athlete’s Nov. 27, 2009 car accident and extramarital affairs became global headline news.
The value of Woods’ deal with Gatorade, inked in 2007, was not disclosed, though some sources have estimated its value in the $100 million range over the course of five years.
So far, Accenture and AT&T have dropped Woods entirely.
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